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PacTrust is one of the Pacific Northwest’s largest real estate developers and investment property owners with approximately 12.6 million square feet of office, industrial, flex and retail properties, as well as 200+ acres of undeveloped land. We were asked to help update their website and marketing materials with a new branding package, as well as update all their property photography. We worked with their IT & Communications director to create a system that they could manage and maintain internally.
We designed the user experience and search functions of the website to be focused on leasing activities, and the database content is all managed through their internal building management system which is updated daily by multiple administrative users. The site is responsive to all mobile devices, tablets, laptops and desktop computers. There is also a CMS for the news & events postings.
3 styles of marketing brochures were designed to coordinate with the website and created as Indesign & Illustrator templates they can fill-out and update internally. A simplified and color-blocked site plan design was created so they could be consistently used across all of their corporate materials.
An ongoing portion of our work includes keeping the photography of their complete portfolio of 12.6 million square feet up to date, helping to maintain their property websites, helping to build HTML emails and announcements, and various other special projects.